Snowflake: In the past seven eight years or so, this has become a common term of derision.
Where Did it Come From?
Using the term snowflake as an insult is nothing particularly new. For example, the term snowflake was used after the Civil War to deride folks who were opposed to abolition. In the 70’s, it was also apparently used as an insult to suggest that a black person was acting too white.
Chuck Palahniuk has taken credit for the recent evolution of the term. In his book, Fight Club, there is a line in which one of the main characters, Tyler Durden says, “You are not special. You are not a beautiful and unique snowflake.”
Whether Palahniuk did or did not inspire the modern iteration of the insult snowflake, this usage of the term in Fight Club certainly mirrors the way it is currently used. Typically, when someone calls someone else a snowflake, they are insulting the other person for being overly sensitive or emotionally fragile.
Snowflakes and Liberal Feelings
The term is generally used today by some conservatives to attack liberals who are concerned about social justice issues. For instance, when folks protested Donald Trump’s policies at the beginning of his election, Kellyanne Conway said in an interview, “We are just treating these adolescents and Millennials like precious snowflakes. I’m amazed as how many texts and e-mails I’m receiving of all these professors saying you don’t have to take the test, you get college credit if you protest.”
At one point, Breitbart, the alt-right media source was selling snowflake Christmas tree ornaments in order to “troll liberals”. (Maybe this would have worked better if snowflakes weren’t already pretty cool Christmas tree ornaments.)
Even Arnold Schwarzenegger made national headlines when he responded to an internet heckler who called him a snowflake in response to Schwarzenegger’s criticism of Trump’s stance on coal.
What’s Really Going on With This Insult
There are many things that are interesting about the recent evolution of this insult, but one of the most interesting things to me is the way insulting someone as a snowflake demonstrates inconsistent and fallacious thinking.
To illustrate what I mean by this, imagine the following scenario. Let’s say that I have a friend Mike (apologies to any readers named Mike). Let’s say that I also have another friend named Karen, a millennial who is protesting very expressively something the President has done. (Also, no offense to any readers named Karen. You’re cool, Karen.)
One day I overhear Mike call Karen a snowflake, and I say, “Hey Mike, why not just ignore Karen when she is expressing her feelings if you don’t like it, rather than calling her a snowflake?”
I suspect that Mike might reply, “Because I think a lot of people like Karen are just too sensitive today, and I think they need to grow up and stop getting their feelings hurt so easily.” (I believe Mike would reply in this way, or something similar, because these are typically reasons I have heard people give for finding apparent “snowflake behavior” so offensive.)
It is important to note that if Mike answers in this way, he is expressing strong feelings about people expressing strong feelings. Mike is saying, more or less, “I don’t like it, and I get really annoyed, when people like Karen get upset about political matters, especially Trump’s policies.”
And Mike is completely welcome to dislike it when Karen and other people express their emotions about politics. However, it is odd for Mike to criticize Karen harshly for expressing her feelings. His harsh criticism (which is what Mike engages in when he calls Karen a snowflake) is a result of Mike having strong feelings and being offended by Karen’s behavior.
Why Calling People a Snowflake is Inconsistent Behavior
In fact, if being a snowflake means having strong feelings and being offended, it seems that calling people a snowflake is actually an example of so-called snowflake-like behavior.
If we look further beneath the surface of what is going on when Mike calls Karen a snowflake, Mike is probably not only expressing dislike for Karen having strong feelings about politics, he is also probably expressing dislike for the way she expresses these feelings and how often she expresses them.
Once again, Mike absolutely has the right to dislike all of these things. However, just because Mike dislikes Karen’s feelings or the manner or frequency with which she expresses those feelings doesn’t mean that Karen is wrong in doing so.
Perhaps Karen’s feelings are on point. After all, it is possible for a President or some other politician to do really awful, egregious things, and if a President was doing this, it would actually be our democratic responsibility to protest this behavior loudly, expressively, and frequently.
The attitude that we should just stay out of politics and not get so worked up about things is not really a democratic idea. (In fact, our country began because a bunch of colonial snowflakes got really emotional about taxes. See Patrick Henry’s “Give Me Liberty or Give Me Death” speech.)
After all, politics is about our shared life together, as well as matters of justice, equality, and personal flourishing. These are definitely matters we should have strong feelings about.
Perhaps the real issue at hand when we call other people snowflakes is that we disagree about the specific political matters about which we should be upset. For instance, perhaps Mike thinks that Karen is upset about policies that she doesn’t really need to be upset about.
In this case, Mike actually has an intellectual dispute with Karen, and I would suggest that intellectual disputes are handled much better by conversation and debate, rather than by name calling and ad hominem attacks.
Why Calling Someone a Snowflake is an Ad Hominem Attack
And this is what calling someone a snowflake is. It is an ad hominem attack, which is an argumentative fallacy someone commits when he or she attacks a person instead of an argument.
Ad hominem attacks can actually (and unfortunately) be pretty effective because no one really likes to be attacked personally or to be called names, and when this happens, people often retreat, and it shuts down dialogue.
So, if our goal is to shut down dialogue and close off any opportunity for further conversation, by all means, we should continue to call people snowflakes. But I think we realize, if we consider the matter, that this is a dead-end road. Democracy works best when people with different opinions come together, deliberate carefully, and reach meaningful and productive compromises.
That’s actually how our country started.
If we are honest with ourselves, we are all snowflakes. We all have strong feelings about something, and all of us can be fragile emotionally in certain situations. We all (or at least most of us) want to lead a good, just life with people we care about, and we feel this deeply.
Perhaps if we could better realize this common emotional vulnerability we share with one another, we could cultivate compassion, move past name-calling, and work on building a better life together.
This is Dr. Snowflake, signing out.
Postscript: If you enjoyed this post, please consider sharing it on social media.
 “No, ‘Snowflake’ as a Slang Term Did Not Begin with ‘Fight Club’: The lost history of ‘Snowflake’.” Merriam-Webster. 25 June 2018. https://www.merriam-webster.com/words-at-play/the-less-lovely-side-of-snowflake
 Jennifer Konerman. “’Fight Club’ Writer Takes Credit for ‘Snowflake’ Term”. The Hollywood Reporter. 1/24/2017. https://www.hollywoodreporter.com/news/fight-club-writer-takes-credit-snowflake-term-968267
 I know a great many thoughtful conservatives who never engage in this type of name calling. Thanks, Friends.
 Conway’s remarks were also aimed at reports of college students who missed class the day after Trump was elected because they felt too overwhelmed to come to class.
 Mike might reply, “I’m not upset or annoyed—I just think she shouldn’t do it.” To this I would reply, “Okay, Mike, if you are not upset or annoyed, let it go. Karen will figure it out.” If Mike can’t let it go, it suggests that, contra his denial, Mike does indeed have strong feelings about Karen’s strong feelings.